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Author : G. Richard Shell, Mario Moussa
Date : 2008-12-30
Page : 332
Rating : 4.0
Reviews : 51
Category : Book
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The Art of Woo Using Strategic Persuasion to Sell Your ~ The Art of Woo Using Strategic Persuasion to Sell Your Ideas G Richard Shell Mario Moussa on FREE shipping on qualifying offers You may need The Art of War to defeat your enemies but if you prefer to win them over read The Art of Woo G Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations
The Art of Woo Selling Your Ideas to the Entire ~ In their new book The Art of Woo Using Strategic Persuasion to Sell Your Ideas Wharton legal studies and business ethics professor G Richard Shell and management consultant Mario Moussa provide a systematic approach to idea selling that addresses the problem Iacocca identified
The Art of Woo Using Strategic Persuasion to Sell Your ~ The Art of Woo Using Strategic Persuasion to Sell Your Ideas Audible Audiobook – Unabridged G Richard Shell Author Mario Moussa Author Alan Sklar Narrator Tantor Audio Publisher 1 more
The Art of Woo Using Strategic Persuasion to Sell Your ~ In their book Art of Woo Penguin 2007 authors Richard Shell and Mario Moussa present “the selling of ideas” from a salesnegotiation perspective Despite their rather broad framing of the subject their discourse is highly instructive for Marketing Public Relations professionals
The Art of Woo Using Strategic Persuasion to Sell Your Ideas ~ The mustread summary of G Richard Shell and Mario Moussa’s book “The Art of Woo Using Strategic Persuasion to Sell Your Ideas” This complete summary of the ideas from G Richard Shell and Mario Moussa’s book “The Art of Woo” shows that selling ideas involves a different
The Art of Woo Using Strategic Persuasion to Sell Your Ideas ~ The Art of Woo Using Strategic Persuasion to Sell Your Ideas G Richard Shell Mario Moussa This a terrfic guide that should help the persuasion neophyte or veteran to become a better persuader Shell and Moussa cover all the ins and outs of persuasion from introduction of a new idea to getting the commitments to follow through
The Art of Woo Using Strategic Persuasion to Sell Your ~ Shell and Moussa codirectors Strategic Persuasion Workshop Wharton Sch Univ of Pennsylvania collaborate here to teach the art of persuading people in a way that is mutually beneficial accomplished with the use of rhetoric and an understanding of the other persons problems
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The Art of Woo Using Strategic Persuasion to Sell Your ~ The Art of Woo Using Strategic Persuasion to Sell Your Ideas by G Richard Shell and Mario Moussa 2007 Hardcover Be the first to write a review About this product
The Art of Woo Using Strategic Persuasion to Sell Your ~ Shell and Moussa both on the Wharton School faculty aim to help readers get attention and sell their ideas through strategic relationshipbased persuasion or wooor winning others over The authors consider wooing to be one of the most important skills in a managers repertoire while the concept may seem simple mastering it is an art
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