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Date : 2010-02-13
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Marketing Metrics The Definitive Guide to Measuring Marketing ~ MARKETING METRICS SECOND EDITION THE DEFINITIVE GUIDE TO MEASURING MARKETING PERFORMANCE Paul W Farris Neil T Bendle Phillip E Pfeifer David J Reibstein
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Marketing Metrics The Definitive Guide to Measuring ~ Marketing Metrics The Definitive Guide to Measuring Marketing Performance Second Edition is the definitive guide to today’s most valuable marketing metrics In this thoroughly updated and significantly expanded book four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing web metrics and brand equity
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