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Date : 2003-08-16
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Fame and Fortune How Successful Companies Build Winning ~ A strong reputation is an enduring source of competitive advantage In Fame and Fortune Fombrun and van Riel show how successful companies mobilize the support of employees consumers and investors to strengthen their reputational capital
Fame Fortune How Successful Companies Build Winning ~ Companies with strong reputations are better able to attract customers investors and quality employeesand to survive crises that would destroy weaker firms Fame and Fortune shows how to quantitatively measure … Selection from Fame Fortune How Successful Companies Build Winning Reputations Book
Fame Fortune How Successful Companies Build Winning ~ Fame Fortune How Successful Companies Build Winning Reputations Article in Corporate Reputation Review 64390395 · January 2004 with 912 Reads How we measure reads
Fame Fortune How Successful Companies Build Winning ~ Fame Fortune How Successful Companies Build Winning Reputations1 Charles J Fombrun and Cees van Riel Prentice HallFinancial Times Upper Saddle River NJ 2003 ISBN 0 1309 3737 1 273pp hardback US2595 INTRODUCTION When the two Dons of corporate reputation combine to write up their account of how successful companies can create
Fame and Fortune How Successful Companies Build Winning ~ Companies with strong reputations are better able to attract customers investors and quality employeesand to survive crises that would destroy weaker firms Fame and Fortune shows how to quantitatively measure a companys reputation estimate its business value and systematically enhance it over both the short and longterm
Fame and Fortune How Successful Companies Build Winning ~ A strong reputation is an enduring source of competitive advantage In Fame and Fortune Fombrun and van Riel show how successful companies mobilize the support of employees consumers and investors to strengthen their reputational capital
Fame and Fortune How Successful Companies Build Winning ~ Fame and Fortune How Successful Companies Build Winning Reputations Charles J Fombrun Erasmus University Rotterdam Netherlands Cees B M Van Riel Erasmus University Rotterdam Netherlands
Fame Fortune How Successful Companies Build Winning ~ Introduction Knee Deep in the Reputation Bog As we go to press corporate reputations are very much in the news around the world Sadly much of the reporting is negative … Selection from Fame Fortune How Successful Companies Build Winning Reputations Book
Fame Fortune How Successful Companies Build Winning ~ In Fame and Fortune Fombrun and van Riel show how successful companies mobilize the support of employees consumers and investors to strengthen their reputational capital An excellent read Frederick W Smith Chairman President CEO FedEx Corp
Fame fortune how successful companies build winning ~ book Fame fortune how successful companies build winning reputations Charles J Fombrun C B M Van Riel Published in 2004 in Upper Saddle River NJ by Pearson education
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